We are dedicated to the production, conservation and commercialization of fruit, with our own production in about 550 ha spread across Portugal.

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GRANFER’S presence in the Fruit Attraction Fair

GRANFER maintains its usual presence in what is considered one of the largest commercial tools for fruit and vegetables, known for its ability to promote world exports in the sector – Fruit Attraction was held between 4 and 6 October this year. I could characterise Fruit Attraction only in numbers. Talking about one of the biggest European fruit fairs, where more than 90,000 visitors from 130 countries were considered, with 1700 exhibiting companies from 52 different countries, where the most different areas were represented, from phytopharmaceuticals, harvesting equipment, packaging, logistics, vegetables and, of course, our so precious fruit. All this data is relevant and essential to demonstrate the greatness of Fruit Attraction and how relevant GRANFER’s presence is, but for me, this was a new and different experience.
The weight of responsibility in representing the GRANFER brand accompanied me for several days prior to the eagerly-awaited event.

Already in Madrid, together with an excellent team – Hélio Ferreira, Tomás Ferreira, Bruno Santos, Carla Paulo and Raul Campos – and having overcome all fears, because all that
commotion does not allow much time to think about anything else than all that tumult, pride and vanity made themselves felt. The praise received by the team and also the positive and constructive criticism once again demonstrated the importance of GRANFER and proved the excellent results of a job carried out with rigour and pride. Our unusual presence, accompanied by a team of chefs, who provided a familiar and inviting atmosphere, allowed the various meetings held to enjoy a relaxed atmosphere, without neglecting the importance attached to them. After three days of effort from the whole team and much accumulated fatigue, the balance was positive – consolidated business relationships, strengthened partnerships and new business in sight.

GRANFER, once again, marks its presence and demonstrates its importance in the market.
-Marta Costa